At Elva Design Group, I led a major redesign of Bassett Furniture’s e-commerce platform—revamping both the front-end user experience and back-end CMS structure for stronger usability and visual appeal. Post-launch, I partnered with their marketing team to optimize landing pages, streamline the checkout flow, and implement targeted promotional banners. These efforts resulted in measurable improvements in online engagement and significantly increased conversion rates, helping drive stronger digital performance for the brand.