I worked with Erenzia to build a brand that authentically celebrates and empowers Latina women, ensuring the visual identity and messaging reflected cultural pride and inclusivity. This included developing the brand design, creating product packaging, and crafting a cohesive look and feel across all touchpoints. To support the launch, I led multi-channel marketing efforts, including social content, email campaigns, and digital assets that brought the brand’s mission to life and connected with its audience in a meaningful way.